Global ETD Search
Search theses and dissertations gathered from participating repositories worldwide. Every result links back to the library that holds it. No account is needed.
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Showing 1 to 6 of 6 for “"heuristic-systematic model"”.
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Political Participation as a Social Activity: Examining the Relationship of Facebook Endorsements and Political Participation in Young Voters
… participation in youth voters by applying the heuristic-systematic model of persuasion. The HSM of persuasion proposes that an individual takes the information that is most accessible and available and then applies that information before making a decision (Forehand, Smith, & Gastil, 2004). …
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The Hidden Advantage of Disaggregation in Substantive Analytical Procedures
… Based on the elaboration likelihood model, this study hypothesizes that auditors who use a disaggregate approach will be more likely to gather and evaluate evidence for management explanations than auditors who use an aggregate approach. Further, this research uses the heuristic …
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The Influence of Earnings Guidance From and Direction on Investors' Earnings Expectations
… on investor's earnings expectations using the Heuristic-Systematic Model (HSM) as a theoretical framework. I focus on the interaction among earnings guidance form (range or point), guidance direction (up or down) and earnings predictability (higher or lower, measured as previous periods' …
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THE PERSUASION PROCESSES IN VIRTUAL REALITY IN THE CONTEXT OF TECHNOLOGY ACCEPTANCE
… changes the individuals’ attitude, guided by the Heuristic-Systematic Model (HSM) of information processing.</p> <p> To test hypotheses, two different types of media as stimuli sorted by levels of stereoscopic dimension (2D screen versus 3D virtual reality) describing a Syrian Refugee crisis were …
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Investigating effective social marketing campaigns: the direct and indirect impacts of fear, challenge, and fear mixed with challenge appeals on help-seeking intentions
… 1980), the Revised Protection Motivation Model (Arthur and Quester, 2004), and the Heuristic Systematic Model (Eagly and Chaiken, 1993) to investigate the impact of various emotions on help-seeking intentions (BI). In particular, this research was undertaken to investigate the persuasive …
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The non-voting majority : a study of non-voting in the 2011 Vancouver municipal election
All levels of governments in Canada are seeing a continued decrease in voting during elections. The lowest voter turnout rates are at the municipal level--the 2011 Vancouver municipal election saw only 34 percent of eligible voters participate. This research examines why citizen participation is …