Global ETD Search
Search theses and dissertations gathered from participating repositories worldwide. Every result links back to the library that holds it. No account is needed.
Results
Showing 1 to 20 of 74 for “"gratifications"”.
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Online dating applications and the Uses and Gratifications Theory
… This thesis seeks to examine how the Uses and Gratifications theory can be applied to online dating. This is to understand why 1) the Uses and Gratifications theory is a common theme, and 2) the representation differences amongst genders on online dating. For this purposes an online survey was …
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Televangelism in Zambia : an application of the uses and gratifications theory
This thesis investigated the uses and gratifications that people get from watching religious programmes on the national television, Zambia National Broadcasting Corporation (ZNBC). It investigated the preferences of the audience regarding religious programmes and also the social, economic, …
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Why Taiwanese students use Instant Messaging: a uses and gratifications approach
<p>The goal of this study was to investigate the gratifications Taiwanese students sought and obtained from Instant Messaging use (IM). This study also examined the relationship among gratifications Taiwanese students obtained, gender, and their frequency of IM use. A 13-motivation with 37 …
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How Millennials Engage in Social Media Activism: A Uses and Gratifications Approach
… was conducted to learn more about the gratifications Millennials obtain through social media and whether associations exist between their online and offline activism behaviors. The results showed that Millennials engage in online activism behaviors to a greater extent than offline …
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Digitalizing Religion in the Age of COVID-19: A Uses and Gratifications Perspective
… of Muslims’ religious digital media uses and gratifications during the outbreak. Several key themes have emerged from the qualitative data reflecting on the individual relationship with their faith in the digital world while also analyzing the long-term impacts and the aftermath of the …
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Educators' Perceptions of Twitter for Educational Technology Professional Development: A Uses and Gratifications Expectancy Model
… proposed to examine how educators' uses and gratifications expectancy of Twitter for professional development influences their perceived e-learning experience. In addition, it sought to investigate the demographics of participants who were seeking educational technology knowledge through …
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Not only enjoyment : An investigation of computer game playing from perspectives of emotion, immersion and gratifications
… with previous findings that immersion and gratifications are closely related to enjoyment, and that both negative and positive emotions are related to gratification factors like Diversion, Fantasy and Arousal. The present study, however, emphasizes that negative emotions (such as hostility, …
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The uses and gratifications of the World Wide Web at the University of Nevada-Las Vegas
This study extends the uses and gratifications theory to the World Wide Web. Studies like these examine what the Web is used for, and what needs are gratified by using the Web. One hundred thirty college students at the University of Nevada-Las Vegas were surveyed on media and Web usage and …
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Exploring the virtual communities of college football fans : the uses and gratifications of online message boards
In light of the uses and gratifications theory, this study examined how college football fans use online message boards, what their motivations are for using online message boards, and whether online message boards are complementing or displacing traditional media for them. A survey posted to four …
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Motivations behind individuals' engagement with urban, community-building nonprofits on Facebook : a uses and gratifications approach
… with nonprofits on Facebook. Applying Uses and Gratifications (U&G), the current research identifies motivations behind the public's engagement with nonprofits. U&G provides a psychological communication perspective that assesses how individuals use mass media and what gratifications they get …
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Fanning the Flames: An Examination of Uses and Gratifications Sought During the Gatlinburg Wildfires of 2016
… via Twitter during the crisis event and what gratifications were sought by their use of Twitter. A content analysis was completed on a stratified sample of tweets separated by geographic location. Based on prior uses and gratifications research, tweet and retweet content was coded as …
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A uses and gratifications perspective of Chinese college students' motivations in using renren (Chinese social networking site)
… to investigate a newly-grown medium, uses and gratifications perspective focuses on why people use social media, and how people use them to satisfy their needs. In this study, the most popular online social networking site in China, Renren, was selected to investigate the uses and …
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The health-related uses and gratifications of YouTube: Motive, cognitive involvement, online activity, and sense of empowerment
The purpose of this study was to examine the relationships among motives for health-related YouTube use, cognitive involvement with health information on YouTube, post-exposure online activity, and sense of empowerment regarding health and health care. As a result of the analysis of data from 263 …
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Money for Nothing: An analysis of the gratifications motivating the purchase of non-compulsory video streaming subscription products
This study examines the gratifications sought by individuals purchasing non-compulsory products on otherwise free video streaming services. Applying uses and gratifications theory (UGT), ten gratifications are hypothesized to motivate the purchase of non-compulsory livestreaming products called …
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Hungry for More? An Analysis of Bon Appétit’s Digital Brand Extension Strategies and their Potential Uses and Gratifications
… the focus of this thesis. Guided by the uses and gratifications theoretical perspective and informed by a systematic descriptive analysis, this thesis offers a rich examination of the Bon Appétit magazine brand and the ways the brand has been extended in the evolving digital media environment. The …
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The Effect of Acculturation on Chinese International Students’ Usage of Facebook and Renren
… from the theoretical framework of uses and gratifications theory, this project explored the ways that acculturation affects Chinese international college students’ usage of two social networking sites, Facebook and Renren. An online survey was conducted to gather data about Chinese …
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