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The influence of goal attainability on motivation – Consequences for marketers and companies that advertise fitness products.

Michniuk, Agnieszka2019

… to purchase a product or service. Based on goal gradient hypothesis it can be stated that closer goals lead to higher motivation. It should be tested if this effect will also occur when consumers are exposed to an image that shows an undesired end state versus an ideal that represents a goal …

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The Influence of Money on Goal Pursuit and Decision-Making: Understanding Money's Unique Impact on Goal Pursuit

Moran, NoraVirginia Tech2015

… can increase motivation to achieve personal goals. In this dissertation, I investigate how money affects pursuit of important personal goals, and how this motivation may be affected by goal attainability. In eight studies, I show that priming concepts of money and wealth leads individuals to …

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THE POWER OF BELIEF: GROWTH MINDSET AS A PREDICTOR OF HIGHER ASPIRATIONS

LI YING2025

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