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Showing 1 to 1 of 1 for “"gert hofstede"”.
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Sales Incentives and Sales Performance: The Moderating Effect of Cultural Dimensions
… model based on existing sales literature and Gert Hofstede’s extensive cultural research. Hofstede’s original framework contained four cultural dimensions, which have been extensively researched, though rarely applied to sales performance. Hofstede later added two new dimensions to his …