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Showing 1 to 2 of 2 for “"generic substitution"”.
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Factors Influencing Physicians' Willingness to Substitute Generics For Brand-Names when Prescribing Antimicrobial Drugs
… drugs to their patients even when less expensive generic equivalents are available. In a 1994 study, Judith Hellerstein advances two hypotheses to explain this behavior. First, doctors may consciously conclude that certain brand-name drugs impart a relative therapeutic benefit that outweighs their …
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Trends in Pharmaceutical Product Development 2000-2010
… use to protect their blockbuster products from generic competition and to ensure their market share were in the interest of this study. The emphasis of the study was on oral solid dosage forms. A combination of qualitative and quantitative methods was employed to obtain a wide view on the …