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Showing 1 to 1 of 1 for “"gendered wording"”.
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Attracting women to STEM programs: the influence of goal-orientations and the use of gendered wording in recruitment materials
… orientations and measured efficacy. While the gendered wording of the recruitment material did not influence participants’ ratings of attraction and perceived belongingness, women rated the STEM recruitment material as more attractive than men. Additionally, participants’ learning goal …