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Search theses and dissertations gathered from participating repositories worldwide. Every result links back to the library that holds it. No account is needed.

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Showing 1 to 6 of 6 for “"gender cues"”.

  1. Application of Stereotypes in Marketing: Gender Cues and Brand Perception

    Hess, Alexandra C.University of Waikato2013

    … practitioners, with a particular focus on gender stereotypes and brand perception. This dissertation consists of three projects. The first project outlines a conceptual framework of stereotypes and their application in the field of marketing by integrating knowledge from social psychology …

    waikato-masters Repository record

  2. Is she even relevant? : when BERT ignores explicit gender cues : tracking how subject gender changes embeddings in BERT’s contextual gender subspace

    Klein, J.2025

    tilburg Repository record

  3. "Ice queens" and "snow studs": gender stereotypes and the 2010 Winter Olympic Games

    Jones, Amy HeadUniversity of Alabama Libraries2011

    … (a content analysis and a survey) to analyze gender stereotypes in the 2010 Winter Olympic Games. A nationwide sample of 718 survey participants sex-typed the 12 Winter Olympic sports as either masculine, gender-neutral, or feminine. Then, the televised content was analyzed for prominence of …

    alabama Repository record

  4. Grammatical Gender Representation and Processing in Advanced Second Language Learners of French

    Vatz, Karen L.2009

    … French as a foreign language is mastering the gender system. Although there are theories that account for how French native speakers (NSs) master their gender system, it is not fully understood why second language (L2) learners are unable to do the same. The goal of the present study was to …

    maryland Repository record

  5. Evaluating Differences in GPT-4 Treatment by Gender in Healthcare Applications

    Pan, EileenMassachusetts Institute of Technology2025

    … medical LLMs exhibit differential performance by gender, we audit their responses and investigate whether the disparities stem from implicit or explicit gender cues. We conduct a large-scale human evaluation of GPT-4 responses to medical questions, including counterfactual gender pairs for each …

    mit Repository record

  6. Evaluating gender in retail servicescapes: Beyond the heteronormative binary approach

    Cook, Kirby Margeson LeeUniversity of Illinois at Urbana-Champaign2021

    For consumers who view gender and sexual orientation as fluid concepts, navigating and interpreting in-store atmospherics is a crucial step in their process of reaffirming gender identity, exploring their self-expression, and finding ways of fitting in. A non-binary individual who prefers a more …

    uiuc Repository record