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Showing 1 to 1 of 1 for “"frequent fallers"”.
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Social Marketing and Falls Prevention: Market Segmentation and Product Positioning
… of seniors. The senior market was segmented into frequent falling males and females, and non-falling males and females. Frequent fallers were defined by having experienced 2 or more falls in the past year, where non-fallers had experienced 1 or less falls. Twelve focus groups were conducted with …