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Showing 1 to 1 of 1 for “"frequency of promotions"”.
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Consumers' use of an expected future price as a reference: An investigation of the psychological and contextual antecedents
Consumers often use an expected future price of a product as a reference for judging the current price, and consequently make purchase decisions such as whether to buy and how much to buy. Extant literature has acknowledged the use of an expected future price of a product in formation of price …