Global ETD Search
Search theses and dissertations gathered from participating repositories worldwide. Every result links back to the library that holds it. No account is needed.
Results
Showing 1 to 15 of 15 for “"food marketing"”.
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"Using Communication Strategies to Design Food Marketing Strategies: The ""Pork Fat"" Rumor in Indonesia"
… situations in all industries (even within the food industry) in all places. The effectiveness of rumor quelling strategy appears to be related to, in addition to the variables under investigation, perceived importance of the rumor topic by subjects, subjects' focus of attention (the rumor …
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Consumer satisfaction with food marketing services: the effects of in-store information and education programs
… information programs and satisfaction with food marketing services and to assess the benefits of a program as they affect both consumer satisfaction and retail food store profits. A conceptual model which proposed a positive relationship between the provision of a consumer information …
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Evaluating Saudi Arabian Fathers as Key Socialisation Agents in Children's Healthy Eating and The Implications for Healthy Food Marketing Policy Development
… aims to explore the parental role in children’s food socialisation. Despite the current consumer socialisation literature demonstrating that parents are the most influential socialisation agent for children, little is known about the role fathers play in shaping and forming their children’s …
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Using public relations techniques to market organic food: understanding consumer buying behavior
… which consumers tend to purchase fresh organic food and which consumers tend to purchase packaged organic food, which type of messaging organic food distributors rely on to entice customers and which messages work most effectively to promote organic food consumption, and which channels different …
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Exploring Illinois farmers’ food insecurity status
This study investigates the food insecurity status of Illinois farmers to help fill the gap in the literature. A review of the literature showed little to no research regarding food insecurity assessment of farm owners in developed countries using standardized measurement tools, but some research …
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The perceived trustworthiness of electronic word of mouth (eWOM) on attitude towards dietary supplements, purchase intention and behaviour for dietary supplements amongst female adolescents in Saudi Arabia
… changes in Saudi Arabia (SA), healthy food intake was replaced by high-calorie diet and sedentary behaviour. The proposed model for this study investigates purchase behaviour in social media by using the three dimensions of perceived trustworthiness of eWOM. The sample size was 1,027, …
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Exploring avenues of fruit and vegetable promotion by Illinois farmers
This is an exploratory study investigating the marketing practices of Illinois farmers towards the promotion of specialty crop consumption. Previous literature on this topic encompassed information about fruit and vegetable social marketing campaigns that were conducted through farmers’ markets and …
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Flavorful Foes: Assessing Students’ Perceptions of Processed and Fast Food and Its Health Implications.
<p>High fast-food consumption is a common public health concern due to its link to a number of non-communicable diseases and mental health, but increased consumption of processed food, rapid urbanization, and changing lifestyles have led to a shift in dietary patterns. People are consuming more …
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Regulating the marketing practices of the unhealthy food and beverage industry
Background: Sophisticated and pervasive marketing techniques are used by food and beverage companies to increase the sale and consumption of their products. This marketing impacts children’s preferences, requests, nutrition knowledge and dietary intake. The United Nations calls on governments to …
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Exploring Progress, Barriers and Opportunities for the Branded FNV Marketing Campaign to Impact Fruit and Vegetable Consumption: A Mixed-Methods Evaluation
Unhealthy food and beverage products marketed through diverse media platforms contribute to poor diet quality, obesity, and chronic diseases in the United States (US). Limited empirical research is available on the effectiveness of integrated marketing communications (IMC) and branded media …
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Three Essays on Tariff and Non-Tariff Barriers to Trade and U.S. Market Access to China
… viewed as a positive welfare gain for U.S. agri-food consumers. The second paper focuses on non-tariff measures (NTM), which have significant implications for agricultural trade and food marketing. This paper focuses on maximum residue limits (MRLs) for pesticides and their trade restricting …
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A micro-analysis of the influence of retail promotions on the healthiness of breakfast cereal purchases.
… it is these groups that are most susceptible to food marketing tools. One common tool are retail promotions such as temporary price reductions and multi-buy offers. This study investigates retail purchases made under different promotion types through the lens of the retailer and the consumer. The …
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Structural And Marketing Changes In U.S. Retailing, 1987-1997, Foundation For The Future
U.S. Food Retailing has undergone tremendous structural and marketing change in the past decade. Marketers of consumer goods are increasingly competitive in gaining the attention of a more time-starved, demanding, buyer savvy consumer. As a result of these and other macro changes in the marketing …
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Three essays on market, media, and consumer responses to food brand disruptions
This Dissertation was approved for publication on 2023-07-12 at 15:01.