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Showing 1 to 5 of 5 for “"food advertising"”.
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Content Analysis of Food Advertising in the Context of Targeted Age
… researchers about the preponderance of televised food advertising targeting children as a contributor to childhood obesity. Yet, in order to fully understand the possible effects of food advertising, it is imperative to give attention to the content analysis of food advertising. This study …
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Food advertising contents influencing organic food purchase intention and actual purchase behaviour and the moderating role of gender: the case of Thailand
In recent years, the consumption of organic food has increased, which has a direct impact on consumers' health as well as on the sustainable development. Thailand's organic food consumption is relatively low compared to European countries. This study aims to examine the impacts of the food …
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Studentų nuomonės apie maisto produktų ženklinimą vertinimas /
Evaluation of Students' Opinion Regarding Food Labelling. Food labeling is one of the main information sources that helps to improve consumers eating habits and maintain health. The aim of research: To evaluate Vilnius University Medicine and Economics faculties students’ opinion regarding food …
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A critical look at nutritional value of commercials on the Nickelodeon Network
<p>Food advertising aimed at children in America has been proven to directly impact food preferences, eating behavior and brand loyalty of youth (Story & French, 2004). The purpose of this study was to evaluate the content of television commercials that occurred during children's programming on the …
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A Spoonful of Salt Helps the Vegetables Go Down: Exploring the Processing of Health and Nutrition-related Claims in Advertising
… of recent persuasive appeals which promote a food product's health or nutritional benefits in advertisements, this exploratory study investigates the ways in which individuals read and understand health and nutrition-related claims in advertising and make subsequent judgments about the …