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Showing 1 to 3 of 3 for “"floral industry"”.

  1. Marketing Effects on Consumer Retention and Expenditures in Central Kentucky and North Central Tennessee Floral Industry

    <p>Florists in today’s industry are competing against mass-markets that are able to buy and sell fresh-cut flowers at low prices in bulk. Mass-markets offer little or no design or other services. Consumers find it convenient to order flowers online through wire services, paying large fees to order …

    wku-diss Repository record for Marketing Effects on Consumer Retention and Expenditures in Central Kentucky and North Central Tennessee Floral Industry (opens in a new tab)

  2. Clovette : predicting preferences for flowers

    … landscape and supply chain of the flower industry, and to determine whether predictive modeling in the floral industry is feasible as a point of difference for new gifting company Clovette. Data collection through distribution of a survey called "Discovering Floral Preference" assessed the …

    mit Repository record for Clovette : predicting preferences for flowers (opens in a new tab)