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Showing 1 to 1 of 1 for “"firm-customer relationships"”.
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Revenge or Reconciliation? A Rejection-Based Model of Firm-Induced Relationship Termination
… study is the first to examine the effects of firm-induced relationship termination on customer rejection perceptions and firm-related outcome behaviors. A research model is developed that focuses on several key issues with respect to the post-termination process. First, the study explores how …