Global ETD Search
Search theses and dissertations gathered from participating repositories worldwide. Every result links back to the library that holds it. No account is needed.
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Showing 1 to 4 of 4 for “"fashion consciousness"”.
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What to Wear: Businesswomen's Choice of Professional Dress
… internal and external variables (e.g., fashion consciousness, the weather), in addition to the demographic variables of the individual (e.g., gender, age), can affect dress choice. The purpose of this study was to explore the relationships between the variables within the Choice of …
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Nelly Don’s 1916 pink gingham apron frock: an illustration of the middle-class American housewife’s shifting role from producer to consumer
… advertising and mass media articles promoted fashion consciousness in women to look as pretty as those in the ad or article. As a result, integrating trendy design elements into an affordable housedress along with the growing demand for a stylish, yet practical housedress guaranteed the …
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Shopping Orientations, Retail Attributes and Retail Format Choice Among Generation Y Apparel Shoppers
… links shopping orientations (e.g., price consciousness, brand/fashion consciousness, brand loyalty) and important retail attributes (e.g., sales staff, atmosphere, service, pricing, product selection, location) to retail format choice within eleven distinct retail formats (upscale …
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Consumer decision-making styles among generation Y consumers in Namiba
… Conscious, “Value for Money”, Factor 3 - Novelty-Fashion Consciousness, Factor 2 - Brand Conscious, “Price Equals Quality”, Factor 6 - Impulsive Careless, Factor 8- Habitual, Brand Loyal, Factor 1 - Perfectionistic High-Quality Consciousness, Factor 4 - Recreational, Hedonistic, and Factor 7 - …