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Showing 1 to 3 of 3 for “"fashion bloggers"”.
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Fashion Bloggers as Human Brands: Exploring Brand Personality within the Blogosphere
As the fashion industry increasingly implements fashion bloggers into its marketing and branding strategies, the degree to which bloggers influence consumer engagement is questioned. Thus, this study drew on Aaker’s five brand personality framework (human-like attributes of a brand) to analyze …
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This post is sponsored but all opinions are my own: does fashion blogging offer an authentic voice? An investigation into the credibility of fashion blogger sponsored content and blogger perspectives on the tensions between authenticity and commercialisation.
… the impact of commercial sponsorship upon fashion blogging, a form of digital communication that has become important in influencing online consumer behaviour. Fashion companies appreciate the marketing value of blogs and have utilised them to their own advantage. As a result, the fashion …