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Showing 1 to 3 of 3 for “"fan club"”.
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Factors that influence celebrities' personal brands: the effects of fan club membership offers on celebrity image
The performing artist fan club business has recently developed into a widespread concept for generating music revenue online (Garrity, 2002). Fans have demonstrated willingness to pay to join fan club memberships offering elite benefits such as concert ticket pre-sales, meet and greet …
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King James holds court: A qualitative examination of the athlete brand community phenomenon
… purposefully selected members of a LeBron James fan club and analyzed related documents associated with the studied athlete brand community. Four prevalent themes emerged from the analysis of the interviews including athlete brand community adoption, culture, ideological uniformity, and …
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“I hear music when I look at you”: Teenage agency, mass media, and Frank Sinatra in World War II America
… yet close-knit community of teenage female fans of Frank Sinatra during the years of World War II, and how they used Sinatra as a focal point in which to direct these complex feelings. Central to this investigation is the close study of recently unearthed published fan club newsletters and …