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Showing 1 to 2 of 2 for “"familiarity bias"”.
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Bounded Rationality in Real Estate Investment Decisions
… again, that investors suffer from behavioural biases. They make cognitive errors by processing the available information in a selective and biased manner and rely on additional emotional heuristics to take mental shortcuts. Instead of making optimal decisions, they seek satisfactory solutions. …
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The Effects of Familiarity and Persuasion on Risk Assessment
<p>Cognitive biases influence decisions and the analyses of risk. They are often derived from two separate processes: bias based on familiarity (familiarity bias) and bias as the result of influences from outside sources (persuasion bias). Research suggests that familiarity-based bias may lead to …