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Search theses and dissertations gathered from participating repositories worldwide. Every result links back to the library that holds it. No account is needed.

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Showing 1 to 8 of 8 for “"experiential marketing"”.

  1. Exploring an experiential marketing phenomenon : the dining experience

    Azizi, Taha2011

    lethbridge

  2. Implementasi strategi experiental marketing dalam menciptakan loyalitas pelanggan pada Koberbar Mie Setan Malang

    Jannah, Siti NurUniversitas Islam Negeri Maulana Malik Ibrahim2014

    … unik kepada pelanggan dikenal dengan experiental marketing. Strategi ini merujuk pada pelanggan nyata konsumen terhadap brand, produk dan service. Experiental marketing mempunyai lima aspek yaitu sense (panca indra), feel (perasaan), think (pola fikir), act (kebiyasaan) dan relate (hubungan). …

    malang Repository record

  3. Pengaruh experiental marketing terhadap word of mouth secara Islami: Studi pada Kafe Kopinion Pizza & Malang

    Imani, Eva NurcholisUniversitas Islam Negeri Maulana Malik Ibrahim Malang2015

    INDONESIA: Experiental marketing, merupakan cara pemasar dalam melakukan diferensiasi produk atau jasanya agar dapat menyentuh perasaan konsumen, menghibur, membuat konsumen berpikir, mempengaruhi tingkah laku konsumen, dan membangun hubungan antara konsumen dengan merek. Penelitian mengenai …

    malang Repository record

  4. The multifaceted world of sustainability. An analysis of about 30 years of studies

    DETTORI, ANGELAUniversità degli Studi di Cagliari2015

    … factors. Essay 3, “Sustainability as a Matrix of Experiential Marketing”, examines the current role of sustainability as a matrix of experiential marketing to understand how a memorable, emotional and responsible connection between consumers and sustainable brand can generate customer loyalty and …

    cagliari Repository record

  5. The Narrated Brand: An Exploration into how Employee Narratives Construct the Brand of a Large Service Organisation

    Smith, SandraThe University of Auckland2010

    … that we need to challenge traditional views of marketing. Views linked to relational marketing, service-dominant logic, and experiential marketing represent some of the main paradigm shifts in marketing which challenge the traditional transactional view. Within these theoretical shifts the term …

    auckland-ms Repository record

  6. Η εμπειρία του καταναλωτή στις οινοποιητικές μονάδες και η επίδρασή της στην αγοραστική του συμπεριφορά : παράγοντες που τη συνθέτουν και ο βαθμός επίδρασής τους

    Λέρη, Ιφιγένεια2019

    … του μάρκετινγκ, το μάρκετινγκ εμπειριών (experiential marketing). Η προσέγγιση αυτή θεωρεί πως οι υπηρεσίες δεν αποτελούν πλέον τις πιο σημαντικές προσφορές των επιχειρήσεων. Αντίθετα, βασικό στοιχείο γίνεται η εμπειρία, η οποία αντιπροσωπεύει τις προσωπικές αισθήσεις των καταναλωτών και …

    patras-thes Repository record

  7. INNOVATIVE MARKETING STRATEGIES AND TOOLS FOR THE WINE SECTOR - A FOCUS ON SPARKLING WINE FIRMS IN THE HO.RE.CA. CHANNEL

    SARACINO, RICCARDOUniversità degli Studi di Milano2025

    … research themes, with regional identity and experiential marketing playing an increasingly prominent role. Along with these findings, in this chapter are illustrated the gaps in the literature. The second chapter focuses on differentiation strategies in Classic Method sparkling wine …

    milano Repository record

  8. Sensory brand experience: conceptualisation, measurement, and impact on performance outcomes

    Zha, D.Middlesex University2022

    … cross-domain review of the literature including experiential marketing, sensory marketing, service marketing, atmospherics and branding literature, this research develops a conceptual framework to study the factors influencing sensory brand experience and to determine how that, in turn, …

    middlesex