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Showing 1 to 1 of 1 for “"eventqual"”.
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University Fundraising Through Special Events: An Application of the Theory of Planned Behavior
… apply the Revised Theory of Planned Behavior and EVENTQUAL models to explore (1) event qualities that significantly impact guests’ satisfaction with a university event that they attend, (2) significant factors influencing university loyalty as a result of an event, and (3) willingness to make a …