Global ETD Search
Search theses and dissertations gathered from participating repositories worldwide. Every result links back to the library that holds it. No account is needed.
Results
Showing 1 to 1 of 1 for “"event service quality"”.
-
An evaluation of the impact of event attendance on perceptions of the host organisation’s reputation: a university case study
… to its ‘rich’ nature. Consequently, the use of events as a strategic communication tool for marketing and public relations purposes has become increasingly popular. Nevertheless, the impact of these events on an organisation’s reputation has yet to be assessed. Thus, the aim of x this thesis is …