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Showing 1 to 2 of 2 for “"evaluative priming"”.
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Response Mapping in Evaluative Priming
… and Lambert: 2009) proposed a new model of priming, which they called the Response Mapping: RM) Model. That model assumes that under some circumstances, priming effects are the result of an unintentional tendency for participants to impose the target categorization task onto the primes: …
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Implicit and explicit attitudes: an examination of the efficacy of anti-sugar public health campaigns
… attitudes assessed using neuromarketing-based evaluative priming tasks (EPTs). Data were analysed using a combination of paired sample t-tests and structural equation modelling (SEM). This study provides evidence that anti-sugar PHCs influence consumers' explicit and implicit attitudes toward …