Global ETD Search

Branding Korea or Marketing Ethnicity?: Manhattan’s Koreatown as a Transclave in the Global Economy

Kim, JinwonThe Graduate School and University Center of The City University of New York2025

… of Manhattan’s Koreatown into a new type of ethnic enclave, a space for “Seoul-style” consumption. The space has received intensive investment by the Korean government, cultivating it as an entertainment space as an opportunity for nation branding and promotion of Korean culture and products …

cuny-grad Repository record for Branding Korea or Marketing Ethnicity?: Manhattan’s Koreatown as a Transclave in the Global Economy (opens in a new tab)