Global ETD Search
Search theses and dissertations gathered from participating repositories worldwide. Every result links back to the library that holds it. No account is needed.
Results
Showing 1 to 4 of 4 for “"environmental advertising"”.
-
Environmental advertising and food products: Is there an ideal matchup?
… research aims to compare the effectiveness of environmental claims with informational and emotional appeals when applied to utilitarian and hedonic food products. The theoretical framework of congruency effects indicates that under matching conditions consumers are more likely to have stronger …
-
An Analysis of Environmental Advertising Frames from 1990 to 2010
Recent calls in environmental communication literature suggest researchers should understand the relationships between media message content, message construction, and audience effects. This thesis analyzed environmental advertising frames over time to inform strategic environmental communication …
-
HOW THE ENVIRONMENTAL MOVEMENT HAS FAILED THE AMERICAN PUBLIC. REVIVING ENVIRONMENTAL ACTION AS PART OF THE PUBLIC CONSCIUSNESS: ADVERTISING IS THE MISSING TOOL
The organizations that make up the environmental movement have a great opportunity and challenge before them. These organizations could lead our nation in a time of great change. They could challenge the public to align personal consumer habits with positive environmental beliefs. However, the …
-
HOW THE ENVIRONMENTAL MOVEMENT HAS FAILED THE AMERICAN PUBLIC. REVIVING ENVIRONMENTAL ACTION AS PART OF THE PUBLIC CONSCIUSNESS: ADVERTISING IS THE MISSING TOOL
The organizations that make up the environmental movement have a great opportunity and challenge before them. These organizations could lead our nation in a time of great change. They could challenge the public to align personal consumer habits with positive environmental beliefs. However, the …