Global ETD Search
Search theses and dissertations gathered from participating repositories worldwide. Every result links back to the library that holds it. No account is needed.
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Showing 1 to 12 of 12 for “"employer branding"”.
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Reward Optimisation: The case for employer branding
… intangible assets, such as a reputable/desirable employer brand and having access to scarce intellectual and human capital. Reason for the Study A positive relationship between the level of remuneration and the perceived attractiveness of a job offer has consistently been found and is often the …
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Der Einfluss von Diversity Management auf das Employer Branding
… zum Arbeitgeber, d.h. das Selbstbild der Employer Brand, und auf seine Bindung an das Unternehmen auswirkt. Das verhaltenstheoretische Stimulus-Organismus-Response-Modell dient zur Erklärung dieser Zusammenhänge. Unter Diversity Management wird der Einfluss, die Kontrolle und die …
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Employer Branding for Successful Recruitment and Retention of Talented Academic Staff in Thai Universities
Employer branding may be communicated in a variety of ways, but today it is an organisation’s website that is commonly used to convey the desired image. A website is commonly recognised as the first port of call for any potential employee. It should, therefore, be the first channel of communication …
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Employer Branding - Konzeption einer lebensphasenorientierten Employer Value Proposition für öffentlich-rechtliche Kreditinstitute auf Basis einer empirischen Untersuchung ausgewählter Kreditinstitute
This thesis examines the extent to which employer branding measures are already being implemented in public credit institutions for a successful employer positioning. The necessity of creating a successful employer positioning due to the importance of labor market policy and employer strategic …
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Rozvoj značky zaměstnavatele ve vybrané společnosti
Diplomová práce se zaměřuje na téma Employer Branding, kdy v teoretické části jsou popsány možnosti budování značky a jejího vylepšování. V části praktické se nachází popis vybrané společnosti a popis aktuální situace ve společnosti. Následně je proveden interní i externí výzkum značky společnosti …
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The role of corporate social responsibility perceptions and perceived employer brand on organisational attractiveness
… talent. Such non-financial offers include employer branding (EB) and corporate social responsibility (CSR). Research Purpose. The aim of the present study was to investigate the role of perceived corporate social responsibility (CSR) on employer brand and organisational attractiveness …
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Total reward offerings that attract : an investigation conducted in SMEs
… scarcity of highly skilled employees has forced employers to better understand what attracts these kinds of employees, as they are vital to ensure organisational competitiveness and for the continued success of organisations. In the so- called war for talent, small companies believe they are at a …
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Public service motivation and volunteering.
… social responsibility as part of their employer branding process. Additionally, volunteer coordination managers across sectors can benefit from how these studies improve our understanding of PSM and P-O fit in the volunteering context. Finally, from an academic viewpoint, I contribute to …
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An investigation of gendered institutions and the ideal worker narrative in the Scottish ICT industry.
… three case study firms, evidencing firm policy, employer branding and external assessments. Thematic analysis was used to describe the ways in which gendered substructures persist within each organisation and findings across firms were synthesised to identify wider industry trends. Key findings …
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A study of waiters' occupational identity and its effect on staff turnover within the context of Michelin-starred restaurants in London
… this study has found that, apart from employer branding, other antecedent factors, such as passion and authenticity, influence favourably the occupational identity of waiters. Additionally, the relationship between occupational identity and the consequences were assessed; the outcomes …
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Estrategias de gestión de talento y marca empleadora : estudio exploratorio en la industria de tecnologías de la información en Bogotá
La industria de Tecnologías de Información (TI) en Bogotá presenta un déficit de profesionales que cada vez aumenta más. Como consecuencia de esto, el sector se encuentra en una guerra de talento y las organizaciones buscan reclutar y retener a los mejores empleados para generar ventajas …
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THE IMPACT OF RECRUITMENT SOURCES ON BRAND IMAGE PERCEPTIONS AND ORGANIZATIONAL ATTRACTION: LEVERAGING ORGANIZATIONAL BRAND IMAGE PERCEPTIONS TO ENHANCE RECRUITMENT ATTRACTION
In today’s competitive labor markets, successfully recruiting a large pool of skilled and qualified job applicants is a prime concern of many organizations. In Study 1, I focused on how organizations can successfully employ four traditional recruitment practices (sponsorships, job fair activities, …