Global ETD Search
Search theses and dissertations gathered from participating repositories worldwide. Every result links back to the library that holds it. No account is needed.
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Showing 1 to 16 of 16 for “"emotional appeal"”.
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Why we sing : an ode to our musical origins
… several thousand years. In spite of its strong emotional appeal, the history of this human characteristic, and the source of its allure remain elusive. This thesis is a report from the front lines of research into the origins of human music, presenting four popular scenarios for the source of …
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A review of the history and structure of public speaking at Nevada Power Company: A case study
… attention to speaker credibility development or emotional appeal; Corporate management demonstrates minimal support for public speaking as evidenced by inconsistent funding of speakers bureau activities at Nevada Power.
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A Mixed-Method Examination of Primary Care Physician Message Strategies to Correct Patient-Held Health Misinformation: An Application of Goals-Plans-Action Theory
… health-related information and sources, emotional and/or relationship-building appeal, simple correction, disregard/judgment). Scenario-based corrective influence messaging was created based on communicative action themes from Study One (i.e., scientific evidence, evaluation …
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The strategic use of passion in rhetoric.
… debated the relationship and significance of the emotional appeal in persuasion and have discussed the problematic relationship between the use of passion or the appeal to logic in rhetoric. This thesis explores how selected theorists including Plato, Aristotle, Cicero, Quintilian, Frances Bacon, …
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An Investigation into the Current Status of the Paradigm Shift in Technical Writing Textbook Pedagogy.
… of artistic argument: rational, ethical, and emotional appeal.</p>
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Compression and release, enclosure and transparency
… another age, would be described as romantic: the emotional appeal of nature, collective archetypal aspects of human culture, and the individual creative impulse. Polarities figure prominently : positive / negative, formal/random , orthogonal / organic. These are not all-out oppositions but …
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Chinese Cultural Center
… eager to create environments that have strong emotional appeal to people's physiology and psychology. Our exploration of the natural living space has become all the more an elusive search as modern technology advances. Interior design, in its concern for environmental engineering, endeavors to …
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Exploring the impact of emotional appeals in advertising: Effects on message recall
Emotional appeals have been found to influence message recall, yet prior research offers mixed conclusions on whether positive or negative appeals are more effective. For example, Akram et al. (2018) reported stronger recall for negative appeals, while Bolls et al. (2001) found the opposite. …
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Environmental advertising and food products: Is there an ideal matchup?
… of environmental claims with informational and emotional appeals when applied to utilitarian and hedonic food products. The theoretical framework of congruency effects indicates that under matching conditions consumers are more likely to have stronger attitudes, purchase intentions and …
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Affect before Spinoza: Reformed Faith, Affectus, and Experience in Jean Calvin, John Donne, John Milton and Baruch Spinoza
… intellectual concern nor to a personal, </p><p>emotional appeal to God. Instead, faith was a transformative relation between humans </p><p>and God, realized in affective terms that, in turn, reconfigured theories of human agency </p><p>and activity. Beginning with John Calvin and continuing …
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Get Lit: An analysis of the framing of party schools in the U.S.
… school" university responses, frames of negative emotional appeal, morality, human interest and harm reduction were explored to determine their salience in written messages found in news headlines and university responses. The results of this study provide explanations to a phenomenon that largely …
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Utilizing biblical persuasion techniques in preaching without being manipulative
… of preaching with pathos, and a defense for emotional appeal are the focus of this chapter. Chapter 6 issues a final word of caution necessary for preaching with pathos. This work contends that a preacher's primary concern should be the emotional intention of Scripture rather than his …
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Development of Usability Questionnaires for Electronic Mobile Products and Decision Making Methods
… on both hardware and software as well as the emotional appeal and aesthetic integrity of the design. This research followed a systematic approach to develop a new questionnaire tailored to measure the usability of electronic mobile products. The Mobile Phone Usability Questionnaire (MPUQ) …
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Redefining luxe boundaries - Luxury goods value perceptions and consumer purchase behaviours from the lens of Cadillac in UAE
… on global brand reputation, premium quality, emotional appeal and recognizable style and design. The results on consumer behaviours suggest that social and psychological factors play a major part in influencing consumer behaviours and could lead to purchase intentions. The research also found …
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Framing Environmental Messages: Examining Audience Response to Humor, Shock, and Emotional Treatments
… The frames include shock or fear, humor, and emotional frames. The intent of the study was to document, through the use of pre- and post-questionnaires, individuals' reactions to the three types of messages by measuring attitude or perception change, credibility of the message, and importance …
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Food advertising contents influencing organic food purchase intention and actual purchase behaviour and the moderating role of gender: the case of Thailand
… the impacts of the food advertising contents (emotional appeal, informativeness and advertising creativity), product knowledge (PK), attitude (Att), subjective norm (SN), perceived behavioral control (PBC) on purchase intention and actual purchase behavior toward organic foods, based on the …