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Showing 1 to 1 of 1 for “"emotion score"”.
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MADD MESSAGE EFFECTS: A TWELVE-YEAR RANDOMIZED TRIAL
… subset of message effects research, explains how emotional, confrontational, and threatening messages induce psychological reactance in the mind of the message receiver, who then seeks to preserve his or her sense of freedom by behaving contrarily (Brehm, 1966). Hierarchically intensifying effects …