Global ETD Search
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Showing 1 to 2 of 2 for “"embedded advertising"”.
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Children's advertising literacy : empowering children to cope with advertising. A multiperspective inquiry into children's abilities to critically process contemporary advertising
… has germinated from AdLit (short for Advertising Literacy), which is a nearly completed four-year interdisciplinary research project (2014- 2018) funded by VLAIO (Flanders Innovation & Entrepreneurship). This project is based on a collaboration between 19 researchers at four Flemish …
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Exploring the Lower Third: The Use, Innovations, and Future of Snipes in the U.S. Television Industry.
… and advertisers are looking at ways to embed advertising into the video content; one way this can be accomplished is with graphic overlays known as snipes. Little is known about how content providers use snipes and what research they have conducted. This study is qualitative and uses long …