Global ETD Search
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Showing 1 to 1 of 1 for “"eWOM motivation"”.
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Understanding Positive Electronic Word-of-Mouth Intention: A Conceptual Model For Hotels
… of positive hotel electronic word-of-mouth (eWOM), this study developed a comprehensive model that explains why consumers engage in positive eWOM generation about hotels and what triggers such behaviors. To develop a conceptual model, first, this study identified relevant constructs: a set of …