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Showing 1 to 3 of 3 for “"drug advertising"”.
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Consumer attitudes towards medical information: an exploratory study of direct-to-consumer prescription drug advertising in Australia
… from Direct-To-Consumer Prescription Drug Advertising (DTCA) in Australia. Nowadays, consumers require more information about prescription medicines that they may be interested in. Further, a modern information technology, such as the Internet, provides a great opportunity to access …
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Manufacturing Menopause: An Analysis Of The Portrayal Of Menopause And Information Content On Pharmaceutical Web Sites
<p>Consumer-targeted prescription drug advertising serves as an interesting lens through which we can examine the portrayal of menopause in online drug advertisements. The aim of this study was to explore the portrayal of menopause on web sites sponsored by pharmaceutical companies for hormone …
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Unbranded Vs. Branded Direct-To-Consumer Advertising (Dtca) Using Social Media Influencers: Examining The Effects Of Message Type And Disclosure
Social media influencer (SMI) advertising is a recent tactic conducted by pharmaceutical companies to promote a disease or a prescription drug directly to consumers. This study examined the effects of unbranded and branded direct-to-consumer (DTC) SMI advertising along with the effects of …