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Showing 1 to 1 of 1 for “"diversive exploration"”.
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The Influence of Perceived Value on Exploratory Behaviour Towards Future Patronage Intention in M-Commerce: An S-O-R Approach.
… namely, functional, emotional and social and exploration (diversive and specific), which in turn, directly impacts future patronage intention. Due to the pivotal role of flow state in computer-mediated and online behaviour in the extant literature, the current study set out to examine the …