Global ETD Search
Search theses and dissertations gathered from participating repositories worldwide. Every result links back to the library that holds it. No account is needed.
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Showing 1 to 3 of 3 for “"distractor devaluation"”.
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Advertising distractor devaluation under perceptual and cognitive load
… evaluation of these ads. This process is named “distractor devaluation” in both cognitive psychology (Fenske & Raymond, 2006) and advertising research (Duff & Faber, 2011). Recent advertising research demonstrates that when ads are embedded beside a central task, people tend to ignore them when …
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An examination of how attention influences exposure effects: target selection, distractor devaluation and mere exposure
… attention, for stimuli that are not targets (distractors), the positive mere exposure effect may be eliminated. The study examined the relationship between attention and exposure effects under three situations, mere exposure, target selection and distractor devaluation. Attitude towards the …