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Showing 1 to 1 of 1 for “"dispositional greed"”.
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To Acquire or Not to Acquire? That is a Question of Ownership Language and Dispositional Greed
… on product evaluation, and (2) the influence of dispositional greed on the experience of diminishing marginal utility. Essay 1 investigates the impact of ownership language (e.g., this is my car) on prospective buyers' item evaluation. Results show that using ownership language has a negative …