Global ETD Search
Search theses and dissertations gathered from participating repositories worldwide. Every result links back to the library that holds it. No account is needed.
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Showing 1 to 8 of 8 for “"direct-to-consumer advertising"”.
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The Influence of Direct-to-Consumer Advertising: Who Will Talk to Their Doctor as A Result of Prescription Drug Advertisement?
OBJECTIVES: To identify the types of patients who talk with their physicians as a result of Direct-to-Consumer (DTC) advertising. METHODS: Data were taken from a national survey, "Public Health Impact of Direct-to-Consumer Advertising of Prescription Drugs, July 2001- January 2002", conducted by …
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Unbranded Vs. Branded Direct-To-Consumer Advertising (Dtca) Using Social Media Influencers: Examining The Effects Of Message Type And Disclosure
Social media influencer (SMI) advertising is a recent tactic conducted by pharmaceutical companies to promote a disease or a prescription drug directly to consumers. This study examined the effects of unbranded and branded direct-to-consumer (DTC) SMI advertising along with the effects of …
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Examining organizational legitimacy: an empirical analysis of organizational legitimacy, issue legitimacy, legitimacy gaps, and factors affecting the legitimacy regarding the issue of direct-to-consumer advertising in the pharmaceutical industry
The purpose of this dissertation is to explore the concepts of issue legitimacy and organizational legitimacy in an issue management context, providing empirical data when little has existed previously. To do so, this dissertation used two studies to explore the trend and features of issue …
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Healthcare provider state restrictions on elective care : effects on direct-to-consumer healthcare advertising.
… in the global economy which caused leaders to enact unprecedented measures to slow the spread of the virus and limit its economic impact. In this paper, I examine nationwide policy interventions focused on restricting healthcare providers' ability to perform elective medical procedures. …
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The impact of Canadian direct-to-consumer prescription medicine advertising on prescription volume
… pharmaceutical companies are increasingly using direct-to-consumer advertising (DTCA) of prescription medications in an attempt to stimulate sales. While published literature on the impact of DTCA is limited, one study conducted in the United States by Basara (1996) suggested that DTCA has a …
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New Media Engines of Global Pharmaceuticalization: An Analysis of Top-Grossing Pharmaceutical Corporations
… provides the most holistic examination to date of pharmaceutical corporate social media marketing communications, domestically, globally, and cross-nationally. Pharmaceutical corporations are heavily invested in their marketing practices, spending more annually on advertising than …