Global ETD Search
Search theses and dissertations gathered from participating repositories worldwide. Every result links back to the library that holds it. No account is needed.
Results
Showing 1 to 11 of 11 for “"digital strategies"”.
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Digital strategies for market dominance: empirical evidence from the insurance industry
Internet, Web 2.0 and digital and mobile technologies have fundamentally changed the way firms perform, conceive, develop and deliver services, leading to the development of personalized relationships with customers, increasing quality, improving lead time, and enabling more customization at a …
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Sustainable and digital strategies for enhancing United Arab Emirates construction industry competitiveness
… organisations are embedding sustainability strategies for competitive advantage. Therefore, the aim of this research is to explore how the UAE construction organisations are embedding sustainable strategies to improve their competitive advantage from a social, environmental and economic …
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EXPLORING THE BUSINESS MINDSET OF SERVICE SME OWNERS TOWARDS DIGITAL CONTENT MARKETING ADOPTION IN SOUTHWEST NIGERIA
The adoption of digital content marketing (DCM) has become vital for the growth and competitiveness of small and medium enterprises (SMEs) globally. Amid intense competition, SMEs are increasingly leveraging digital content marketing to implement sustainable strategies(Ijomah et al., 2024). …
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From Youth Perspectives to Leadership Influence – Does the act of shaping the leadership context of digital transformation lead to superior operational performance?
… to the corpus of knowledge on the role of digital transformation in organisations of SMEs, with a particular focus on the manner in which it interacts with leadership styles and affects operational performance. The research aims to provide practical guidance for organisations striving to …
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The Influence of Digital Marketing Strategies on Consumer Buying Behavior: “A Comprehensive Analysis of Marks and Spencer’s Retail in the UK”.
This dissertation researches how digital marketing techniques impact consumer decision-making while purchasing, especially on the UK retail operations of Marks & Spencer. The study examines how different types of digital advertising including social media, email marketing, search engines, and …
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Thailand’s Digital Economy Transformation: Rectifying the Middle-Income Trap by Leveraging Digital Capabilities in the Agriculture Industry
… country out of the middle-income trap through digital economy strategies. Among these strategies, digital innovation is the most central. Leveraging digital capabilities in the agriculture industry, a sector that a large number of low-income farmers work in, conveys digital innovations to …
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China’s Digital Communications Strategy in Africa: Preliminary Perspectives from Zimbabwe and Kenya
This research examines China’s digital communications and infrastructure initiatives in Africa through a comparative analysis of Kenya and Zimbabwe. While existing scholarship has emphasized Africa’s structural dependence in the digital sector, relatively limited attention has been given to how …
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Mismatch? Was Banken glauben und Kunden erwarten: eine empirische Studie ausgewählter Schlüsselfaktoren der Kundeninteraktion & -bindung entlang digitaler Customer Journeys am Beispiel deutscher Retailbanken
This dissertation explores the critical role of digital customer journeys in influencing customer interaction and retention within German retail banks. The study identifies a significant re-search gap, highlighting that previous studies have focused primarily on general customer experience aspects …
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Resgatar bons valores, ideias e sentimentos no coração dos brasileiros: o Brasil Paralelo e seu projeto de contrarrevolução cultural
… Furthermore, we examine the organization and digital strategies employed by this company, as well as the argumentative and marketing structures used to reach an increasingly broad audience, emphasizing the formulation of didactic content as entertainment and the use of neutrality claims to …
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Dynamic Leadership Competencies for Enabling Construction 4.0: A Case of China
… 4.0 signals a transformation from the digitalisation of isolated tasks towards the reconfiguration of processes, business models, and professionals’ interactions. Yet, digital transformation in the construction industry remains slow and uneven, with leadership increasingly recognised as …
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Estrategias de marketing digital para mejorar la responsabilidad social de las ONG en Manabí
… el uso de las redes sociales y las estrategias digitales favorecen al desarrollo de las Organizaciones No Gubernamentales (ONG), que apoyan a sectores desfavorecidos específicamente en la provincia de Manabí. En función de los objetivos que se propondrán, la investigación será de tipo …