Global ETD Search
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Showing 1 to 1 of 1 for “"design-led innovation"”.
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The Role of Strategic Problem Identification and Formulation in Creating and Sustaining Competitive Advantage
… they needed. For the same reasons, we also struggled to prioritize those market opportunities offering the greatest potential value ex ante. This thesis outlines my journey as a practitioner-scholar to address this problem-of-practice: how do firms reliably identify new sources of competitive …