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Showing 1 to 2 of 2 for “"decision making in marketing"”.
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Investigating Ethical Decision Making in Marketing Research: An Exploratory Study Towards the Interaction of Different Moral Agents in Marketing Research
The premise of this study is the in-depth exploration and investigation of the nature of Ethical Decision Making (EDM) in marketing research. More specifically, this research is concerned with exploring the understanding and the holistic conceptualisation of Ethical Decision Making (EDM) through …
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Bayesian prediction of functions with applications to manufacturing and marketing
… For one, Bayesian methods allow one to aggregate information from multiple sources (theoretical models, experimental data, and expert opinions). In addition, a Bayesian prediction can be updated dynamically as new data becomes available. Lastly, Bayesian methods are compatible with decision …