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Showing 1 to 1 of 1 for “"de-influencing"”.
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De-influencing: The Role of Social Media Influencers in the Problem and Solution to Shopping Addiction
… and growing critiques about the dark side of influencer marketing. The goal of this research is to understand SMIs role in excessive buying, recognizing their potential in part of the problem and solution to shopping addiction. This research employs a qualitative methodological approach, …