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Showing 1 to 1 of 1 for “"cybercelebrity"”.
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The Rise of the Cybercelebrity: Understanding celebrity production and the construction of authenticity on YouTube using YouTube Gamer Mini Ladd
… of celebrity by re-introducing the term ‘cybercelebrity’(see Edwards and Jeffreys, 2010) to specifically describe anyone who is “Internet famous” (Tanz, 2008). It also outlines branding elements and monetisation strategies used by cybercelebrities in order to form a career on YouTube. …