Global ETD Search
Search theses and dissertations gathered from participating repositories worldwide. Every result links back to the library that holds it. No account is needed.
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Showing 1 to 8 of 8 for “"customer-based brand equity"”.
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Customer-based brand equity: The Effect of Destination Image on Preference for Products Associated with a Destination Brand
… competitive destination markets, destination branding techniques are becoming popular among destination marketers. The destination marketers tend to leverage their destination brand value to other products associated with the destination brand (referred to as brand extension). This thesis …
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The Impact of title sponsorship on customer-based brand equity: an evaluation of seasonal soccer tournaments in South Africa
Sports sponsorship has become an integral brand building tool as brands wrangle to be differentiated and to create loyal customers. Sponsorship is seen as impactful as it brings brands closer to consumers through a passion point and by borrowing equity of the sponsored property. As the sponsorship …
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Creating Brand Equity in Myanmar Private Higher Education Sector
The role of brand equity has recently captured the attention of scholars and practitioners to create competitive advantages for brands in the 21st century. Understanding the brand equity determinants and their relationship to customer satisfaction and brand loyalty can support the brand in …
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Social media & sports: an evaluation of the influence of Twitter and mobile apps on brand-related consequences
The goal of the sports brand is to create meaningful associations with fans that connect with their core values. A strong sports brand allows the consumer to incorporate the team into their day-to-day activities (Couvelaere & Richelieu, 2005, p. 25). Arvidsson (2006) suggests that consumers create …
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MODELLING THE ANTECEDENTS THAT INFLUENCE BRAND INNOVATIVENESS, AGE AND PERSONAL INNOVATIVENESS IN SOCIAL COMMERCE SHOPPING BEHAVIOUR
… innovativeness on the relationship between brand innovativeness and customer-based brand equity among South African social commerce users, aged from 18 to 55 years, of all ethnicities. The conceptual model of the study proposes that the moderating effect of personal innovativeness and age …
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Hefur upprunaland kjúklings áhrif á vörumerkjavirði neytenda?
… vörumerkjastjórnunar og CBBE líkaninu (e. customer-based brand equity model).
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Development of a scale to evaluate the branding effect of major league baseball in Taiwan
… of the present study was to develop a league brand association scale from the perspective of Taiwanese toward Major League Baseball (MLB). A mixed methods approach, including a qualitative pilot study (thought-listing and semistructured interview) and an Interne survey, was used to explore …
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Last-Mile Logistics - Innovative Approaches to Network Optimization and Customer Service Offerings
… the ongoing boom in e-commerce and rising customer service level expectations. On the one hand, these phenomena translate into growing and fragmented demand for urban logistics services which burdens transportation networks with increased volume and higher operational complexity. These …