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Search theses and dissertations gathered from participating repositories worldwide. Every result links back to the library that holds it. No account is needed.

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Showing 1 to 20 of 121 for “"customer relationship"”.

  1. Customer Relationship Management: from Conversion to Churn to Winback

    Li, KeTemple University. Libraries2013

    … of factors that could impact three stages of customer relationship management, namely customer acquisition, retention, and winback of lost customers. Specifically, with the aid of machine learning method of random forests and text mining technique, this study identify among the factors of …

    temple Repository record

  2. The Customer Relationship Role in Small Commercial Bank Management

    Richards, Verlyn DuaneUniversity of Illinois at Urbana-Champaign2014

    Made available in DSpace on 2014-12-10T16:44:45Z (GMT). No. of bitstreams: 1 6801837.pdf: 10737015 bytes, checksum: a5352f19338e85348a7a5d7cced56bd8 (MD5) Previous issue date: 1967

    uiuc Repository record

  3. Managing customer relationship channels through pricing and service quality

    Schilkrut, Ariel Z. (Ariel Zalman), 1967-Massachusetts Institute of Technology2001

    … focuses on how firms should interact with their customers. The emergence of new technologies such as the Internet give firms new ways to communicate with their customers and raise a number of questions: Which channels should the firm make available to their customers? What level of service should …

    mit Repository record

  4. Customer relationship management processes in the Nigerian retail banking sector

    Abubakar, MT2017

    The acceptance and wide adoption of relationship management strategies stem from the strategic competitive advantage(s) associated with an excellent customer-bank relationship. Similarly, its acceptance by big organisations and its subsequent performance in those organisations from developed …

    salford Repository record

  5. Understanding the Impact of Information Quality on Customer Relationship Management

    Harrison, Dana Eckerle2016

    … measure of information quality has a positive relationship with the success of technology adoption. But there is limited understanding of the impact of information quality on outcomes other than technology adoption.</p> <p>This study investigates the multi-dimensional aspect of information …

    kennesaw Repository record

  6. The Demand for Bank Outputs and The Bank - Customer Relationship

    Cooper, James CarterUniversity of Illinois at Urbana-Champaign2014

    Made available in DSpace on 2014-12-09T19:32:03Z (GMT). No. of bitstreams: 1 6801728.pdf: 5630608 bytes, checksum: cb0f109999918817c9d37eeae4b0d100 (MD5) Previous issue date: 1967

    uiuc Repository record

  7. Customer relationship marketing in the UK Muslim SMEs : an Islamic perspective

    Kawsar, MJ2026

    … the influence of Islam on the practice of customer relationship marketing (CRM) in UK Muslim SMEs. Due to the very limited number of studies available, which interrelate ‘customer relationship marketing’ (CRM) and UK Muslim SMEs, there is a need to address the gap in the literature through …

    salford Repository record

  8. Strategic customer relationship marketing and re-intermediation models in the insurance industry

    Brain, Alun LloydSheffield Hallam University2014

    … of a UK car insurance company to investigate the relationships among price aggregator (re-intermediation) purchase channel, purchasing habits, marketing response models, marketing mix variables, business models, and strategic customer relationship marketing. The introduction of aggregators within …

    sheffield-hallam Repository record

  9. The Impact of Technology on Customer Relationship Management (CRM) in UK Banks

    Eze, Tobechukwu CorneliaUniversity of Wales Trinity Saint David2025

    This research investigates the relationship between retail bank customers in the UK and the technologies the banks have adopted to manage and build customer relationship management. The main objective is to explore the impact of these technological advancements on CRM in UK retail banks and the …

    uwtsd Repository record

  10. Strategi membangun Customer Relationship Management (CRM) pada Bank Syariah Mandiri Kantor Cabang Malang

    Aini, QurrotuUniversitas Islam Negeri Maulana Malik Ibrahim2014

    … ENGLISH: CRM is aconcept-based marketing relationship with the customer is done to establish long-term and mutually beneficial. To deal with increasingly fierce competiti on in the banking industry, the CRM can be used as a strategy to win the competition. Contained in the CRM process, the …

    malang Repository record

  11. Creating simulation-based training tools for customer relationship management with service-oriented architecture

    Guevin, Jeffrey2011

    <p>Simulation-based training offers significant benefits for employee education, but many software packages do not offer tools that can easily accommodate this type of training. This paper argues that the use of Service-Oriented Architecture can make it possible to create software-assisted …

    emich Repository record

  12. Customer relationship management (CRM) of hotels in the context of variety-seeking behaviour (VSB)

    Udunuwara, MadukaEdith Cowan University, Research Online, Perth, Western Australia2015

    … combined two significant areas in marketing, customer relationship management (CRM) and variety-seeking behaviour (VSB), which are paradoxical constructs due to their contradictory intentions. While organisations implement various customer relationship management practices with an intention of …

    edithcowan Repository record

  13. The Use of Social Media Platforms in Customer Relationship Management: An Analysis of Adidas.

    Rahman, Md SohanurUniversity of Wales Trinity Saint David2025

    … the role of social media platforms in enhancing customer relationship management (CRM), with a specific focus on Adidas, one of the leading global sportswear brands. The research explores how Adidas utilises platforms such as Facebook, Twitter, Instagram, YouTube, and TikTok to interact with …

    uwtsd Repository record

  14. Implementasi Customer Relationship Management (CRM) untuk mempertahankan nasabah pada Bank Muamalat Indonesia Cabang Malang

    Fatimah, ErmaUniversitas Islam Negeri Maulana Malik Ibrahim2014

    INDONESIA: Customer Relationship Management (CRM) merupakan suatu proses interaksi untuk menggali potensi pelanggan melalui informasi-informasi yang akurat. CRM juga bisa sebagai dasar pemikiran dalam prakteknya yaitu membina hubungan yang lebih dekat dengan menciptakan komunikasi dua arah dengan …

    malang Repository record

  15. A study on creating a competitive advantage at Namibia wildlife resorts through customer relationship management

    Evaristus, Niita N.University of Namibia2014

    … advantage at Namibia Wildlife Resorts through customer relationship management. The purpose of this proposed study is to investigate the extent to which the practice of customer care relationships contributes to occupancy levels in the travel and tourism industry with specific reference to …

    namibia Repository record

  16. The impact of social capital on customer relationship management performance in the Egyptian financial sector

    Mohamed, Elsayed Sobhy AhmedUniversity of Hull2011

    Nowadays social relationships between service providers and customers are vital for their long term customer relationship management (CRM). Several scholars also believe that poor results of CRM initiatives are due to an extensive focus on technological aspects as an antecedent of CRM rather than …

    hull Repository record

  17. Conceptualising Customer Relationship Management and Its Impact on Customer Lifetime Value in the Taiwanese Banking Sector

    Chen, Chien-LinDe Montfort University2012

    … revealed that various scholars on the subject of customer relationship management hold divergent views on the exact domain of CRM because of its multi-faceted nature. Furthermore, CRM remains vague in terms of its impact on firm performance because the generative mechanisms have not been fully …

    de-montfort Repository record

  18. Assessment of customer Relationship management strategies used by tourists’ hotel and case study Dar es Salaam

    Bartholome, Novatus MsaikyThe Open University of Tanzania2013

    This study looked the assessment of customer relationship management strategies used by tourist’s hotels in Dar es salaam. Specific objectives of the study is to find out which customer relationship strategies used in different hotels in Dar es salaam, to assess the impact of CRM on performance of …

    ou-tanzania Repository record

  19. A managerial framework to increase sustainable competitive advantage within the beauty industry through Customer Relationship Management

    Smit, Lizanne MarqueritaNorth-West University (South Africa)2023

    This study aims to substantiate that Customer Relationship Management is an emphasising factor in the sustainable competitive advantage of the beauty industry. Only some organisations in the beauty industry use an integrated Customer Relationship system that could empower them to use the data and …

    nwu-za Repository record

  20. Dampak Customer Relationship Marketing terhadap Loyalitas pelanggan pada rumah makan Ayam Bakar Wong Solo Cabang Malang

    Syamsir, SyamsirUniversitas Islam Negeri Maulana Malik Ibrahim2015

    … hubungan dengan peanggan dengan menerapkan Customer Relationship Marketing dengan harapan tujuan akhirnya yaitu mendapatkan loyalitas pelanggan. Customer relationship marketing itu sendiri dapat dikembangkan melalui empat langkah, yaitu Pertalian, Empathy, Timbal Balik, dan Kepercayaan. …

    malang Repository record

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