Global ETD Search
Search theses and dissertations gathered from participating repositories worldwide. Every result links back to the library that holds it. No account is needed.
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Showing 1 to 8 of 8 for “"customer profitability"”.
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Customer profitability, a case study
… understand all associated costs related to the customers they serve and can measure the profitability of their customers. The topic of this thesis is a case study regarding the customer profitability (CP) of a service company in Iceland that provides services to tourists. The calculations of CP …
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Barriers to adopting a customer profitability analysis at Arion bank
… providers to recognize the value of their customers. Customer profitability analysis encourages banks to allocate their resources more effectively to their customer base, resulting in greater profits. The present study used a qualitative research method to conduct several interviews with …
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A costing model to assess customer profitability within Li & Fung
… are linked to the ever-increasing demands of customers (and end consumers) in a consumer-centric industry that has seen margins fall significantly. A dynamic costing model is developed to better understand profitability at the customer level within Li and Fung. Historically, gross margins have …
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Using activity based costing in customer profitability strategies in a South African SME environment : a South African case study
… effective strategies in place to maximise their customer profitability in order to enhance their cash flows. The challenge is therefore the development and adoption of practical customer profitability analysis tools for use by these SMEs. In this research an investigative single case study in a …
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Antecedents and Consequences of Salesperson Perceptual (In)accuracy in Customer Relationships
… effectiveness in delivering value to customers, yet prior research has generally assumed that salespeople can accurately evaluate customer relationship quality. Using survey and performance data from salesperson-customer dyads within a global industrial goods supplier, I demonstrate …
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Three Essays on Brand Management in the Business-to-Business Context: Brand Identity, Brand Culture, and Brand Essence
… and incongruence have different effects on customer loyalty and price sensitivity and that these are strongly context-dependent. In Essay 3, I deal with brand essence strength interactions and their effects on the buyer-seller relationship. I use a dyadic dataset with matched buyer-seller …
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Customer equity: dimensions and realisation process
… as the driving force behind the decline in customer loyalty in the financial services sector (e.g. Caruana, 2002). However, the costs for selling a product to a new customer are much higher than the costs for selling the same product to an existing customer, particularly when the customer is …
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Improving the costing system at FCI: an operations perspective
… into alternative costing methods. Product and customer profitability analysis of the sample of orders showed the typical trend. Some products/customers are highly profitable, the majority yield an acceptable profit, but some are produced at a loss. Both experiments show that the ABC system for …