Global ETD Search
Search theses and dissertations gathered from participating repositories worldwide. Every result links back to the library that holds it. No account is needed.
Results
Showing 1 to 5 of 5 for “"customer perceived value"”.
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Effects of Relationship Quality on Customer Perceived Value in Organizational Purchasing
… alike have underscored the importance of customer value creation in marketing. For any marketing practice to be successful, it must first create value for customers. This is also true for the practice of relationship marketing, which is enjoying popularity among organizational marketers. …
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Client perceived value in quality consultancy relationships
… quality management in professional services. A value generation system and practitioner tools are proposed as a result of a synthesis of literature from multiple disciplines, grounded in empirical research. The methodology involves an analysis of detailed case studies carried out by the author …
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An investigation of wellness retreat tourism experiences: a mixed-methods study from perceived value perspective
… loyalty to the destination through the lens of customer perceived value. Drawing on Sheth, Newman, and Gross (1991)’s theory of consumption values and supported by the concept of Transformation Economy (Pine & Gilmore, 2011), and multidimensional wellness frameworks, this study aims to (1) …
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Healthcare product-service system characterisation - implications for design
… make decisions that impact how much value can be generated from a new product/service. Clear design specification can enhance the value of a product/service. This research study focuses on the engineering design process for systems of products and services - product-service systems …
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Exploring how Generation Y consumers engage with human brands: does it differ from how they engage with traditional brands?
… self-brand concept, marketing communication, customer perceived value, consumer brand communication, celebrity/individual behind the brand, consumer-brand relationship, cultural representation. While influences of consumer brand engagement with human brands (HB) are: the celebrity performance, …