Global ETD Search
Search theses and dissertations gathered from participating repositories worldwide. Every result links back to the library that holds it. No account is needed.
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Showing 1 to 15 of 15 for “"customer lifetime value"”.
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Predictive Customer Lifetime value modeling: Improving customer engagement and business performance
… by the acquisition of new users to expand the customer base, rather than an evident increase in customers' spending levels. If it weren't for the raised subscription prices, the company's customer lifetime value (CLV) would have remained the same as it was three years ago. Consequently, the …
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Towards a better understanding of customer lifetime value and over indebtedness
… have collected enormous amounts of data at the customer level, and are using different methodologies to understand their customers’ behaviour. However these different methodologies have not been effective in leveraging customer information. In this study, by computing Customer Lifetime Value …
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Using recency, frequency and monetary variables to predict customer lifetime value with XGBoost
… coming years. A commonly used CRM metric called Customer Lifetime Value (CLV) is the value a customer will contribute while they are an active customer. This study investigated the ability of supervised machine learning models constructed with XGBoost to predict future CLV, as well as the …
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A mediating effect of customer retention on the Customer Lifetime Value Achievement among fitness industry in Malaysia: A study on the fitness industry in Malaysia and the creation of Customer Lifetime Value to enhance customer retention
… most fitness gyms are unable to retain their customers for long as these businesses lack the knowledge of creating a concrete and innovative business strategy which provides a direction towards innovation and long-term relationships. Customer Lifetime Value may be the solution to retain …
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Conceptualising Customer Relationship Management and Its Impact on Customer Lifetime Value in the Taiwanese Banking Sector
… revealed that various scholars on the subject of customer relationship management hold divergent views on the exact domain of CRM because of its multi-faceted nature. Furthermore, CRM remains vague in terms of its impact on firm performance because the generative mechanisms have not been fully …
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Domain knowledge integration in data mining for churn and customer lifetime value modelling: new approaches and applications
The evaluation of the relationship with the customer and related benefits has become a<br/>key point for a company’s competitive advantage. Consequently, interest in key<br/>concepts, such as customer lifetime value and churn has increased over the years.<br/>However, the complexity of building, …
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Determinación del customer lifetime value y sus factores relevantes que permitan la focalización de las acciones de retención en una empresa de telecomunicaciones
… sobre el valor del cliente para la empresa (Customer Lifetime Value), de forma tal de proponer acciones de retención atingentes al perfil de los consumidores, identificando a los clientes de alto valor y proponiendo una estrategia de retención óptima. Entre los principales resultados, se …
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Service delivery and learning in automated interfaces
… provide service and learn about their customers through automated interfaces. The first part of the dissertation lays out the theoretical framework within which the analysis is carried. The second part addresses whether companies should use Internet-based customization tools to design …
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Beyond Lifetime Value: A Customer Journey Analysis to Fan Engagement and Spending in Professional Sports
… in a professional sports ecosystem, introducing Customer Journey Analysis (CJA) as a dynamic alternative to traditional customer lifetime value (LTV) models. Through an analysis of over 930,000 net new fans acquired from July 1, 2021, to June 30, 2024, this study identifies critical patterns in …
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Experimental Design in Operations
… Furthermore, we highlight the substantial value of operational models—particularly Markov Decision Processes (MDPs)—in experimental design. In Chapter 5, we address the challenge of estimating long-term cumulative outcomes, such as customer lifetime value, using short-term experimental …
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Creating and Validating a Measure of Customer Equity in Hospitality Businesses: Linking Shareholder Value With Return on Marketing
… the contribution of marketing to the shareholder value of a company has been a major challenge for marketing research. The purpose of this dissertation was creating and validating an attitudinal measure of customer equity in hospitality businesses, thus providing a link between return on marketing …
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Online Auction Markets
… costs</p><p>evidence increasing marginal values).</p><p>Of special interest, the model enables me to compute fee</p><p>elasticities, even though no variation in historical fees exists in</p><p>these data. I compute fee elasticities by inferring the role of</p><p>seller costs in their …