Global ETD Search
Search theses and dissertations gathered from participating repositories worldwide. Every result links back to the library that holds it. No account is needed.
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Showing 1 to 1 of 1 for “"customer ideal self-congruence"”.
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Creating Brand Equity in Myanmar Private Higher Education Sector
… equity determinants and their relationship to customer satisfaction and brand loyalty can support the brand in improving customer-based brand equity and customer satisfaction. This thesis explores the relationship between brand equity determinants to student satisfaction and brand loyalty to …