Global ETD Search
Search theses and dissertations gathered from participating repositories worldwide. Every result links back to the library that holds it. No account is needed.
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Showing 1 to 20 of 50 for “"customer engagement"”.
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Resources and Customer Engagement Behaviours
Customers do not just passively receive market offerings. Empowered by advanced communication technologies, they have ample opportunities to engage with firms. Faced with limited firm resources, marketers would benefit from leveraging resources from customers through their engagement behaviours. …
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Customer engagement : conceptualisation, measurement and validation
Understanding the dynamics of focal customer/brand relationships has gained the interest of both scholars and marketers in the last three decades. Particularly, identifying the means of building enduring relationships with customers has been a popular research stream. In recent years, the concept …
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PRO-RIS and customer engagement in complex services
The role of the customer has evolved with increasing transparency of consumption processes, as well as easy sharing of and access to information. While previous research has acknowledged the activity of customers in integrating resources, the dynamic role of service providers in engaging customers …
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Text Analytics for Customer Engagement in Social Media
Businesses have recognized that customers provide value to the firm beyond transactions, and leveraging this value through relationships in social media is a new area of interest for both academics and practitioners. Recent research has investigated how businesses can best manage their online …
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Exploring customer engagement with Instagram influencers, post Covid-19
… relationship between COVID- 19 restrictions and customer engagement on Instagram between the relationship of users and Influencers. It also investigated changes in customer engagement due to COVID-19 restrictions with respect to the variables trust, interactivity, virtual experience, and visual …
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Customer Engagement and Value Co-Creation for Hospitality Open Innovation
… processes by highlighting the critical role of customers as important external stakeholders for knowledge creation. More specifically, this research examines how hospitality brand community members engage in brand activities that co-create non-transactional knowledge value for open innovation. …
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Predictive Customer Lifetime value modeling: Improving customer engagement and business performance
… by the acquisition of new users to expand the customer base, rather than an evident increase in customers' spending levels. If it weren't for the raised subscription prices, the company's customer lifetime value (CLV) would have remained the same as it was three years ago. Consequently, the …
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Customer engagement on Instagram brand pages in the make-up cosmetics industry
Customer engagement measures in social media marketing are believed to be one of the most important measures for social media today. Little is known about which factors contribute customer engagement on Instagram brand posts within the make-up cosmetics industry. The goal of the study was to …
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The effectiveness of customer engagement in co-creation: the moderating role of customer personality traits
As marketing strategies and customers' needs change, organisations should listen to the customer’s voice as the customer can play a huge role in the firm’s innovation activities to maintain business growth and enhance competitive advantage. Recent developments in marketing have shed light on the …
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Instagram marketing : a study about the effect of visual content on customer engagement in the airline industry
… can be used as a tool for achieving this. Great engagement on social media is important since it tends to create loyal customers and loyal customers may lead to an increased revenue for companies. In order to achieve engagement on social media the content has to be right, but knowing what kind of …
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Chinese Web Fiction: A Critical Analysis of Customer Engagement and Value Co-Creation From the Perspective of S-D Login in the Age of Digitization
This study explores customer engagement (CE) and value co-creation within Chinese web fiction communities, a rapidly growing cultural phenomenon that has attracted millions of readers both in China and globally. Using S-D logic-informed customer engagement as a theoretical framework, the research …
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Examining the antecedents and consequences of private label brand consumers’ value co-creation behaviour and customer engagement: a study within the context of retailing in the United Kingdom
… influence value co-creation behaviour and customer engagement. It also examines how customer engagement impacts brand loyalty, participation, word-of-mouth, and trust. Despite extensive research on value co-creation and customer engagement across various contexts to extend the theory and …
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Process orientation and information technology:customer engagement at Xerox (UK) Ltd
Xerox Customer Engagement activity is informed by the "Go To Market" strategy, and "Intelligent Coverage" sales philosophy. The realisation of this philosophy necessitates a sophisticated level of Market Understanding, and the effective integration of the direct channels of Customer Engagement. …
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Impact of Social Media Marketing on Consumer Purchase Action: A Case Study of SME consumers in Bangladesh
… was used to conduct the study on Bangladeshi SME customers who utilise online social media sites. The purpose of the research was to examine the significance of social media marketing in Bangladesh and how it influences customer purchase action. In the study's first phase, relevant literature …
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An investigation of antecedents to social media engagement behaviours
… increasingly important for firms to encourage customer's voluntary contributions beyond the purchase transaction through customer engagement marketing efforts (Harmeling et al., 2017), particularly as these contributions, which are the behavioural dimension of customer engagement, called …
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Effects of gamification mechanisms on the behaviour of bank customers using credit cards
… relationship between gamification and customer engagement, satisfaction, and intention? • Does the use of reward points in gamification influence purchasing behaviour among credit card users? ABSTRACT The technique of integrating game design into non-game businesses has received much …
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A qualitative investigation into customer participation on social customer relationship platforms adopted by home-based enterprises
… and medium enterprises that have implemented a customer relationship management method (Heller Baird & Parasnis, 2011). This study investigates the factors that influence customer participation on social customer relationship management systems used by small and medium enterprises, with a …
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