Global ETD Search
Search theses and dissertations gathered from participating repositories worldwide. Every result links back to the library that holds it. No account is needed.
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Showing 1 to 4 of 4 for “"customer co-creation"”.
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Customer-to-customer co-creation of value in the context of festivals.
The notion of customers co-creating value with the firm has recently gained considerable attention within the service marketing discipline. The Service-Dominant (S-D) and the Customer-Dominant (C-D) logic in marketing in particular emphasise the active role of customers in the co-creation of value. …
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The effectiveness of customer engagement in co-creation: the moderating role of customer personality traits
As marketing strategies and customers' needs change, organisations should listen to the customer’s voice as the customer can play a huge role in the firm’s innovation activities to maintain business growth and enhance competitive advantage. Recent developments in marketing have shed light on the …
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Exploring the benefits and challenges of embedded innovation : multiple cases from Jordanian mobile telecoms
… the mechanisms, drivers, and challenges that encounter multinational mobile telecoms while developing and deploying their services based on this system. Using a case evidence, a purposive sample of Innovation, Marketing, Finance, and Operation executives has been selected. Based on evidence from …
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Facilitating Co-creation in Living Labs
Companies increasingly turn towards users for inspiration to develop innovative products and services. Living labs (LLs) represent a new way for companies to engage in co-creation and to better understand user needs. LLs interact with a wide set of stakeholders, such as customers, companies and …