Global ETD Search
Search theses and dissertations gathered from participating repositories worldwide. Every result links back to the library that holds it. No account is needed.
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Showing 1 to 16 of 16 for “"customer acquisition"”.
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Customer Acquisition Training for ACN Independent Representatives
… and evaluation of an online training on customer acquisition of telephone customers for a telecommunications company called ACN. The report includes a description of the following elements of the project: (a) the need and purpose for the instruction, (b) the target audience of the …
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Customer Acquisition: Variables affecting exchange relationship initiation at a Danish bank
… across the country. Theories on how to acquire customers are explored focusing on relationship marketing, the six-markets model, customer relationship management, and theory of interorganizational relationship exchange. The aim of the study is to explore how a corporate department of a bank in …
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Models for Capacity Allocation in Anticipation of Time-Varying Demand
… these techniques to three practical settings in customer acquisition and retention, cloud computing, and healthcare. In the first part of this dissertation, we model the trade-off between customer acquisition and retention as a multi-class queueing network with returning customers, time-dependent …
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Unresponsive customers : acquisition, retargeting and win-back
With firms losing an average of 25% of their customer base every year, understanding and engaging unresponsive customers has become more critical than ever. We characterize unresponsive customers as either prospects that have never purchased from a firm, or former customers that have not purchased …
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Customer Relationship Management: from Conversion to Churn to Winback
… of factors that could impact three stages of customer relationship management, namely customer acquisition, retention, and winback of lost customers. Specifically, with the aid of machine learning method of random forests and text mining technique, this study identify among the factors of …
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Feature performance metrics in a service as a software offering
… an impact on development. Releasing updates to customers is immediate and the development, product and marketing teams have access to customer usage information. These dynamics create a fast feedback loop between developments to customers. To fully leverage this feedback loop the right metrics …
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Evaluating inventory segmentation strategies for aftermarket service parts in heavy industry using linked discrete-event and Monte Carlo simulations
… lead time, the time from order placement to customer receipt. When some parts are more important than others, and shipping delays are accounted for, there is ostensibly little correlation between these two metrics and setting stock levels devolves into an inefficient and expensive guessing …
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Customer Service Retention – A Behavioural Perspective of the UK Mobile Market
Abstract Customer retention is essential for firms in the service sector and will subsequently receive a great deal of attention in the coming years. A large majority of firms are losing their current customers at a significant rate. UK operators lose over a third of their subscribers every year in …
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Marketing de relacionamento no setor bancário: um estudo em uma agência no brejo paraibano
… sector can show a wide competition focusing on customer acquisition and maintenance. This competition has caused banks to begin to develop strategies to do with which they are differentiate from the competition. However, the innovation actions inserted into banks passed become standard and not …
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Empirical study and business model analysis of successful freemium strategies in digital products
… for digital and internet startups to acquire customers quickly and monetize with limited marketing resources. In this model, basic functionalities and features of the product are offered free of cost and advanced features are monetized. Typically firms rely on the size of the free user network …
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Utilising marketing resources and capabilities for value co-creation in cross-category brand alliances.
… the interaction with the partner brands and customers in the value co-creation process of brand alliances. One of the key findings of the study is that the value co-creation process during the cross-category brand alliances not only involves the customers but also creates values for the …
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What is the Impact of Interest Rate Levels on Banks’ Openness to Risk?
… more risk though than the business with private customers. However with focusing on the private banking sector it could be found out, by analyzing statistical data from the Federal Reserve, hat there is no increase in risk taking with low interest rates. Since the financial crisis, the point when …
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The impact of relationship selling on the sales force control function.
… different types of sales functions, ranging from customer acquisition, small to medium account management to strategic and global account management, is needed. The research project included 17 preliminary interviews across different organisations, from which one organisation was selected on the …
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Desarrollo de modelo de gestión comercial dentro del plan de mercadeo para el incremento en ventas y posicionamiento regional de la organización “Ferreina”
Ferreina pertenece al sector comercial ferretero, ofrece productos y servicios relacionados con materiales para el transporte de químicos, fluidos, líquidos, gases, petróleo y sus productos complementarios para la industria como tal, asegurando la asesoría y acompañamiento en el desarrollo …
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Online Auction Markets
… listings from the seller (because acquisition costs</p><p>evidence increasing marginal values).</p><p>Of special interest, the model enables me to compute fee</p><p>elasticities, even though no variation in historical fees exists in</p><p>these data. I compute fee elasticities by …
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El Emprendeshower
Este trabajo de grado propone un programa para emprendedores en fase de crecimiento de sus ideas de negocio que buscan consolidar su producto mínimo viable (PMV) y persiguen la meta de incrementar la producción, las ventas o abrir de nuevos mercados; todas estas actividades suelen requerir de …