Global ETD Search
Search theses and dissertations gathered from participating repositories worldwide. Every result links back to the library that holds it. No account is needed.
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Showing 1 to 11 of 11 for “"cross-selling"”.
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Descubriendo el cross selling: el caso Telefónica
… de la empresa a través de una gestión de Cross Selling exitosa.
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Multivariate credibility with application to cross-selling financial services products
… models are foremost applied to the context of cross-selling (selling additional products to existing customers) where customer specific information from the offered cross-sale product is not available before the sale. As products are related, it is reasonable to use an appropriate (credible) …
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A framework for personalized dynamic cross-selling in e-commerce retailing
<p>Cross-selling and product bundling are prevalent strategies in the retail sector. Instead of static bundling offers, i.e. giving the same offer to everyone, personalized dynamic cross-selling generates targeted bundle offers and can help maximize revenues and profits. In resolving the two basic …
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Health insurance cross-selling predictions with machine learning for South African consumers
Submission in completion of the requirements for the Degree of Master of Information and Communications Technology, Durban University of Technology, Durban, South Africa, 2024.
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An exploratory study on the nature of cross selling in the Islamic financial services industry (IFSI)
Cross selling is one of the most prominent approaches towards retaining customers in conventional financial industry. The objectives include increase in types of products purchased per customer, increase switching cost, improve market share, long term customer relationship, profitability for …
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Customer retention in retail financial services: an exploratory study
… they will be able to lower their costs by cross-selling financial<br/> products. In spite of considerable practitioner interest in customer retention, to<br/> date there is limited empirical study, in particular, into how retaining customers<br/> might actually be achieved. This study …
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Deal rationales for technology M&A : an analysis of the two year value generated
… the deals in this study. This study concludes "Cross-Selling" and "Acquiring technical capabilities" as having probability of higher returns and higher success rate among those studied.
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Comparative studies on the financial holding company laws and practices in the U.S. and Taiwan
… by the Second Banking Directive. Through cross-selling and cross-marketing, financial holding companies in the U.S. model and universal banks in the E.U. model, both can achieve economies of scale and scope. This dissertation is otherwise devoted to providing a comparative analysis on …
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Two Marketing Essays: Evolution Of Attribute-Specific Preferences Through Consumer Learning And The Effect Of Gift Exchange On The Purchase Behavior
… that the shapes of preference evolutions vary across different item experience variables, and that the gift receipts from individuals and those from corporations have quite different influences on the consumers' preferences. For managerial implications, we suppose a situation that a marketer is …
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Demand and Supply Conditions of Islamic Housing Finance in the United Kingdom: Perceptions of Muslim Clients
… preferences and the prospects for Islamic banks cross-selling mortgage products to Muslim customers. Finally this study investigates the factors influences clients’ choices of Islamic mortgage providers. In fulfilling its aims and objectives, this study has utilized both primary and secondary …
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Mining a large shopping database to predict where, when, and what consumers will buy next
… of the strategies is what is referred to as up-selling (whereby a customer is persuaded to make an additional purchase of the same product or purchase a more expensive version of the product.) and cross-selling (whereby a retailer sells a different product or service to an existing customer). …