Global ETD Search
Search theses and dissertations gathered from participating repositories worldwide. Every result links back to the library that holds it. No account is needed.
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Showing 1 to 4 of 4 for “"critical marketing"”.
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Digital Marketing and the Culture Industry: The Ethics of Big Data
… pandemic as an accelerant not just of digital marketing posting a year of growth for each month of quarantine but as an accelerant of each major GAFA (Google, Amazon, Facebook, and Apple) firm from market dominance to total dominance (Galloway 2020). Viewing these trends from the standpoint of …
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The Power and Postcolonial Meanings of Lingerie for Urban Professional Indian Women Living In India
… consumer behaviour of lingerie consumption. This critical marketing studies thesis adds to the existing studies of lingerie to argue that little is understood about the social meanings behind the growth in lingerie in India. It analyses the ways in which lingerie is instrumental to how urban …
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On New Rhetoric, John Henry Newman and the Language of Metaphors: Implications for Branding Higher Education
… perspective and rhetorical strategies apply to critical marketing issues related to branding Catholic liberal arts education by advancing current trends in integrated marketing communication.</p><p> The first chapter discusses how Newman's philosophy of communication responds to the work of his …
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Analysing the Adoption of awesome South Africa mobile travel application as a marketing strategy
Mobile Marketing is a critical marketing strategy and a foundation of competitive advantage for small to medium enterprises in the tourism and hospitality industry in South Africa. While many studies focus on mobile marketing, this study focuses on the adoption of mobile marketing innovations by …