Global ETD Search
Search theses and dissertations gathered from participating repositories worldwide. Every result links back to the library that holds it. No account is needed.
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Showing 1 to 4 of 4 for “"crisis type"”.
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The effectiveness of corporate social responsibility in corporate crises: from the perspective of assimilation – contrast effects and attribution theory
… impacts of corporate crises, depending on the type of crises. This study specifically took into consideration consumers’ awareness of a company’s CSR reputation and their interpretation of CSR motives. To help fill this gap, assimilation - contrast effects and attribution theory were applied to …
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Responding to organizational crisis: The role of crisis communication message framing and communication information processing to protect organizational credibility
… on organizational credibility during a crisis. The different emotions induced by different message framings influences consumers’ information processing and the credibility towards the company differently. It established a fit between rational-systematic and emotional-heuristic …
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Hearts and Minds: Investigating the Effects of Country of Origin on Consumer Response to an International Service Crisis
… in an international services organisation crisis context. This is achieved via decomposing the COO construct into cognitive and affective (positive and negative) country and people image i.e. country image cognitive, country image affective positive, country image affective negative, …
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Is Brand Equity an Asset or a Liability in Brand Harm Crisis? Buffering and Amplifying Effects and Contingent Conditions
Brand harm crisis often result in negative consumer responses. This thesis addresses the buffering and amplifying theoretical perspectives of brand equity effects. We theorize that brand equity may interplay with the nature of brand-harm crisis in shaping consumer reactions. Results from focus …